I’m working on an idea for a media server app, and was trying to think of unique (potentially trademarkable) names for it. I thought of the server as a kind of glue which lets you access all your content via a single interface.
Hmm… “glue” is a common word - how about a unique spelling like “Gloo”? I Googled for the word to see if it was already taken:
Aaaghh! The first hit was for a media sharing app! How scary is that?